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“Text links, text links, are positioned around various pages around the internet. They can be very high or very low quality.
Perfect case in point, I’m gonna reference two websites here, for let’s just say for business opportunity. MSN would probably be a great place to put a business opportunity link.
However you probably don’t want to put a business opportunity link on the front page of College Humor. You can buy thousands and thousands of clicks from College Humor, but it’s not going to convert for your business opportunity credit card offer.
However, if you had a ‘date super hot college women’ offer that didn’t require a credit card you would probably do exceptionally well with College Humor, and not so well with MSN.
So, remember that they’re not all created equally. It all depends upon the source.
Some can be very, very high quality while others can be very low quality if we’re talking about a credit card offer, but, if you’re talking about just registration that’s a whole another game.
So, your ability to purchase at lower front costs if you are a super affiliates are probably not going to apply to you, you’ve got large relationships already established. You can use these yourself for testing.
We’ll talk about this a little bit in the testing offer section.
You only pay per click and not for impressions, which is very helpful because if you can’t write copy that really is helpful because you are not having to spend your money trying to figure out how to read copy.
You monitor your copy and your ROI per creative with everything of course. Never allow affiliates to modify your copy.
This kind of goes with everything. Never allow your affiliates to modify your copy without written consent. And these are great ways to drive up traffic too, do the text links.”